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VIC - ASBAS Digital Solutions program
**REPLACEMENT ONLINE WORKSHOPS**
Online Workshops - 23rd March 2020 to 30th April 2020
**Workshop Bookings** - SELECT YOUR REGION
VIDEO TUTORIAL: How to register for a workshop
Workshops 2020 - Metro Melbourne - Eastern Region - Knox, Manningham, Maroondah, Monash, Whitehorse, Yarra Ranges, Kingston, Casey and Cardinia
Workshops 2020 - Metro Melbourne - Northern Region - Hume, Nillumbik, Banyule, Darebin and Bundoora
Workshops 2020 - Metro Melbourne - Western Region - Wyndham, Hobsons Bay, Maribyrnong, Brimbank.
Workshops 2020 - Regional Victoria - North Region - Greater Shepparton
Workshops 2020 - Regional Victoria - North East - Benalla, Mansfield, Wangaratta
Workshops 2020 - Regional Victoria - Western Region - Horsham, Southern Grampians, Surf Coast, Hepburn, Ararat Rural City, Moorabool and Pyrenees
Workshops 2020 - Regional Victoria - North West Region - Macedon Ranges, Greater Bendigo, Campaspe and Mildura
**Webinar Bookings**
Webinar 2020 - MARKETING: Attracting new customers and leads to your website
Webinar 2020 - DATA: Using data-driven decision making for your business **REPLAY**
Webinar 2020 - GOOGLE: How to optimise Google My Business to get more customers **REPLAY**
Webinar 2020 - DIGITAL MARKETING: How to Target Demographics in Your Digital Marketing Campaign **REPLAY**
Webinar 2020 - DIGITAL MARKETING: Visual Marketing with Canva for your Small Business **REPLAY**
Webinar 2019 - SOCIAL MEDIA: Facebook and Instagram Christmas Ad Campaigns **SLIDES**
Webinar 2019 - SOCIAL MEDIA: How to find and engage with Social Media Influencers **REPLAY**
Webinar 2019 - VIDEO: Video marketing for small business **REPLAY**
Webinar 2019 - WEBSITE: How to Create a Professional WordPress Website in under 2 Hours **REPLAY**
Webinar 2019 - INSTAGRAM: How to setup an Instagram Advertising Campaign **REPLAY**
Webinar 2019 - FACEBOOK: How to get started with a Facebook Messenger chatbot **REPLAY**
Webinar 2019 - FACEBOOK: How to find the Best Audiences to Target in Ad Campaigns **REPLAY**
**Mentoring Bookings** - SELECT YOUR MENTOR
VIDEO TUTORIAL: How to register for a mentoring session
VICTORIA - Book a Mentoring Session with Brett Melville (Cheltenham, Melbourne)
VICTORIA - Book a Mentoring Session with Kirrily Romero (Melbourne)
VICTORIA - Book a Mentoring Session with Dan Pinne (Northcote, Melbourne)
VICTORIA - Book a Mentoring Session with Grant Leibbrandt (South-East Melbourne)
VICTORIA - Book a Mentoring Session with Vicky Trainor (Greensborough, Melbourne)
VICTORIA - Book a Mentoring Session with Costa Athanassiou (Heidelberg West, Melbourne)
VICTORIA - Book a Mentoring Session with Jo Lambie (Brighton East, Melbourne)
VICTORIA - Book a Mentoring Session with Stacey Murray (South-East/Bayside Melbourne)
VICTORIA - Book a Mentoring Session with Sam McFarlane (South-East Melbourne)
VICTORIA - Book a Mentoring Session with Breanna Kerle (Fitzroy, Melbourne)
VICTORIA - Book a Mentoring Session with James Wallace (Bundoora, Melbourne)
VICTORIA - Book a Mentoring Session with Tyler Harford (Bundoora, Melbourne)
VICTORIA - Book a Mentoring Session with Isabelle Fennessy (Northcote | Ararat, Victoria)
VICTORIA - Book a Mentoring Session with Rod McKenzie (Melbourne)
REGIONAL VICTORIA - Book a Mentoring Session with Matt Cowdell (Geelong, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Jenae Ellery (Geelong, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Chantelle Hall (Geelong, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Fraser Baker (Geelong, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Bryley Savage (Bendigo, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Mia De Rauch (Torquay, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Brenton Johnson (Bendigo, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Briana Cowan (Bendigo, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Kimberley Furness (Bendigo, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Zali Garrety (Macedon Ranges, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Rohit Thomas (Macedon Ranges, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Lee Sandwith (Macedon Ranges, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Anna Czermak (Daylesford, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Kim Percy (Daylesford, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Clay Ravin (Daylesford, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Sarah Klas (Daylesford, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Angie Colliver (Bacchus Marsh, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Fiona Larkings (Beechworth, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Karin Eriksson-Green (Wangaratta, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Jason Townsend (Wangaratta, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Jenn Donovan (Yarrawonga, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Sam Hicks (Mansfield, Victoria)
REGIONAL VICTORIA - Book a Mentoring Session with Mandi Davies (Mildura, Victoria)
VICTORIA - Book a Mentoring Session with Karen McKenzie (Melbourne)
1. Introduction
1.1 How to get the most out of this program
1.2 How to use the online course
1.3 How to Book a Mentor
1.4 How to book a Workshop
2. Getting Your Business Online
2.1 Why should you put your business online
2.2 Benefits of having a website
2.3 Business goals and budgets for going online
2.4 The legal side of taking your business online
3. Planning Your Websites
3.1 Determine your website's purpose
3.2 Research website standards in your industry
3.3 Define the functions your website will need to perform
3.5 Considerations if you’ve got an online shop selling via a website
3.6. How to choose and purchase a domain name
3.7 Define the website page structure
3.8 How to develop a Content Marketing Strategy
3.9 Extra: The value of good photography
3.10 Extra: The value of good writing
4. Website Build
4.1 Outsource or DIY
4.2 Managed Website Platforms
4.3 Self-Hosted Website Platforms
4.4 Considerations for email hosting
4.5 How to choose a website hosting plan
4.6 How to make a professional looking CMS website for under $100 in one day
4.7 Extra: The value of good design
4.8 How to develop a website launch plan
5. Website Traffic
5.1 What is website traffic?
5.2 Why your website needs a traffic strategy
5.3 How to develop a website traffic strategy
5.4 Traffic Strategy: Search Engine Optimisation
5.5 Traffic Strategy: Social Media
5.6 Traffic Strategy: Guest Post
5.7 Website traffic: press release
5.8 Traffic Strategy: Email Marketing
5.9 Traffic Strategy: Paid Ads
5.10 Traffic Strategy: retargeting ads
6. Social Media Marketing
6.1 What is social media marketing?
6.2 Why do social media marketing
6.3 How to develop a social media marketing strategy
6.4 Social Media Marketing: Facebook
6.5 Social Media Marketing: Instagram
6.6 Social Media Marketing: Pinterest
6.7 Social Media Marketing: Twitter
6.8 Social Media Marketing: LinkedIn
6.9 Social Media Marketing: YouTube
6.10 How to automate website blogs to post on social media accounts
7. Website Conversion Rate Optimisation (CRO)
7.1 What is CRO?
7.2. Why improve CRO?
7.3 How to measure CRO?
7.4 CRO Strategy: Headlines and Copywriting
7.5 CRO Strategy: Call to Action Buttons
7.6 CRO Strategy: Lead Magnet (Free Digital Giveaways)
7.7 CRO Strategy: Live Chat
8. How to Make Your Business More Efficient with the Cloud
8.1 What is cloud computing?
8.2 How can cloud computing help my business?
8.3 Cloud tools: online storage
8.4 Cloud tools: workflow or project management
8.5 Cloud Tools: Shared Calendar
8.6 Cloud Tools: Accounting
9. How to Improve Your Business Efficiency with Software
9.1 Why use software?
9.2 Defining your requirements
9.3 Map out your business workflows
9.4 Research software solutions
9.5 How to backup software data
10. Online security and data privacy
10.1 Introduction to online security and data privacy
10.2 Why online security is important today
10.3 Ways your business can be breached
10.4 How to improve your online security
10.5 Privacy policy template
5.8 Traffic Strategy: Email Marketing
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