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VIC - ASBAS Digital Solutions program
**Upcoming Workshops**
Eventbrite Schedule 2020
**Webinar Bookings**
Webinar 2020 - DATA: Introduction to Data Analytics
Webinar 2020 - LINKEDIN: Enhancing Your Personal Brand on LinkedIn
Webinar 2020 - CHRISTMAS: Christmas Online: Festive Email Marketing **REPLAY**
Webinar 2020 - CHRISTMAS: Christmas Online: Facebook & Instagram Christmas Ad Campaigns **REPLAY**
Webinar 2020 - PODCAST: How and Why You Should Start Podcasting **REPLAY**
Webinar 2020 - CHRISTMAS: Christmas Online: Meet Customers' Needs during COVID-19 **REPLAY**
Webinar 2020 - SALES: How to Develop Your Online Sales Strategy **REPLAY**
Webinar 2020 - CHRISTMAS: Christmas Online: Content Strategy & Festive Design **REPLAY**
Webinar 2020 - KICKSTARTER: How to Fund your Campaign on Kickstarter **REPLAY**
Webinar 2020 - SOCIAL MEDIA: How to Create Effective Social Media Profiles **REPLAY**
Webinar 2020 - Advanced SEO: How to Build Links **REPLAY**
Webinar 2020 - Intermediate SEO: How to Write Content with the Keywords **REPLAY**
Webinar 2020 - Beginner SEO: Technical and Keyword **REPLAY**
Webinar 2020 - CUSTOMER: How to Respond to Reviews and Customer Feedback Online **REPLAY**
Webinar 2020 - SOCIAL MEDIA: Manage your Social Media Platforms all-in-one **REPLAY**
Webinar 2020 - DIGITAL: Digital Storytelling - Part 3 **REPLAY**
Webinar 2020 - DIGITAL: Digital Storytelling - Part 2 **REPLAY**
Webinar 2020 - DIGITAL: Digital Storytelling - Part 1 **REPLAY**
Webinar 2020 - GOOGLE: Google Analytics Dashboard Deep Dive **REPLAY**
Webinar 2020 - BLOG: How to Create and Plan your Blogging Content **REPLAY**
Webinar 2020 - MARKETING: Attracting new customers and leads to your website **REPLAY**
Webinar 2020 - DIGITAL: How to Take Your Business Online **REPLAY**
Webinar 2020 - DATA: Using data-driven decision making for your business **REPLAY**
Webinar 2020 - GOOGLE: How to optimise Google My Business to get more customers **REPLAY**
Webinar 2020 - DIGITAL MARKETING: How to Target Demographics in Your Digital Marketing Campaign **REPLAY**
Webinar 2020 - DIGITAL MARKETING: Visual Marketing with Canva for your Small Business **REPLAY**
Webinar 2019 - SOCIAL MEDIA: Facebook and Instagram Christmas Ad Campaigns **SLIDES**
Webinar 2019 - SOCIAL MEDIA: How to find and engage with Social Media Influencers **REPLAY**
Webinar 2019 - VIDEO: Video marketing for small business **REPLAY**
Webinar 2019 - WEBSITE: How to Create a Professional WordPress Website in under 2 Hours **REPLAY**
Webinar 2019 - INSTAGRAM: How to setup an Instagram Advertising Campaign **REPLAY**
Webinar 2019 - FACEBOOK: How to get started with a Facebook Messenger chatbot **REPLAY**
Webinar 2019 - FACEBOOK: How to find the Best Audiences to Target in Ad Campaigns **REPLAY**
1. Introduction
1.1 How to get the most out of this program
1.2 How to use the online course
2. Getting Your Business Online
2.1 Why should you put your business online
2.2 Benefits of having a website
2.3 Business goals and budgets for going online
2.4 The legal side of taking your business online
3. Planning Your Websites
3.1 Determine your website's purpose
3.2 Research website standards in your industry
3.3 Define the functions your website will need to perform
3.5 Considerations if you’ve got an online shop selling via a website
3.6. How to choose and purchase a domain name
3.7 Define the website page structure
3.8 How to develop a Content Marketing Strategy
3.9 Extra: The value of good photography
3.10 Extra: The value of good writing
4. Website Build
4.1 Outsource or DIY
4.2 Managed Website Platforms
4.3 Self-Hosted Website Platforms
4.4 Considerations for email hosting
4.5 How to choose a website hosting plan
4.6 How to make a professional looking CMS website for under $100 in one day
4.7 Extra: The value of good design
4.8 How to develop a website launch plan
5. Website Traffic
5.1 What is website traffic?
5.2 Why your website needs a traffic strategy
5.3 How to develop a website traffic strategy
5.4 Traffic Strategy: Search Engine Optimisation
5.5 Traffic Strategy: Social Media
5.6 Traffic Strategy: Guest Post
5.7 Website traffic: press release
5.8 Traffic Strategy: Email Marketing
5.9 Traffic Strategy: Paid Ads
5.10 Traffic Strategy: retargeting ads
6. Social Media Marketing
6.1 What is social media marketing?
6.2 Why do social media marketing
6.3 How to develop a social media marketing strategy
6.4 Social Media Marketing: Facebook
6.5 Social Media Marketing: Instagram
6.6 Social Media Marketing: Pinterest
6.7 Social Media Marketing: Twitter
6.8 Social Media Marketing: LinkedIn
6.9 Social Media Marketing: YouTube
6.10 How to automate website blogs to post on social media accounts
7. Website Conversion Rate Optimisation (CRO)
7.1 What is CRO?
7.2. Why improve CRO?
7.3 How to measure CRO?
7.4 CRO Strategy: Headlines and Copywriting
7.5 CRO Strategy: Call to Action Buttons
7.6 CRO Strategy: Lead Magnet (Free Digital Giveaways)
7.7 CRO Strategy: Live Chat
8. How to Make Your Business More Efficient with the Cloud
8.1 What is cloud computing?
8.2 How can cloud computing help my business?
8.3 Cloud tools: online storage
8.4 Cloud tools: workflow or project management
8.5 Cloud Tools: Shared Calendar
8.6 Cloud Tools: Accounting
9. How to Improve Your Business Efficiency with Software
9.1 Why use software?
9.2 Defining your requirements
9.3 Map out your business workflows
9.4 Research software solutions
9.5 How to backup software data
10. Online security and data privacy
10.1 Introduction to online security and data privacy
10.2 Why online security is important today
10.3 Ways your business can be breached
10.4 How to improve your online security
10.5 Privacy policy template
5.8 Traffic Strategy: Email Marketing
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